Consumers have adapted how they live, work and play… but what attitudes and behaviors will stick and what will evolve?
Regardless of market nuance, Kantar believes that there are 5 key shifts in consumer needs and behavior. These consumer shifts have been translated into 23 opportunity platforms for you to prioritize, ideate and activate against that are important to plan against now, and for post COVID-19.
In collaboration with the ASEAN Dutch Chamber Network we have invited Kantar for an introduction of these changes in Asia. We look forward to seeing you on the 1st of June.
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
More about our speakers
Lauren Warner – Associate Director at Kantar Consulting
Lauren specialises in designing and leveraging quantitative segmentation solutions to help clients find grow. With strong foundations in quantitative research, she has spent the last 5 years at Kantar working in the strategic consultancy division focusing on portfolio planning and innovation strategy.
She is a technical expert in designing, embedding and activating segmentation solutions and constantly strives to find new and powerful ways to do so. Having worked with over 30 markets around the world she has particular experience in building multi-market studies, most recently for brands such as Mondelez, Diageo, GSK and Fonterra.
Prior to joining the Singapore office in 2016, Lauren worked in the UK office where she gained notable experience in portfolio planning and optimisation.
Cristina Zonneveld – Senior Consultant at Kantar Consulting
Cristina has over 8 years of experience and has worked on both the manufacturer as well as the retailer side. Cristina started her career at Procter & Gamble and has experience in Sales, Marketing and Shopper Marketing. With this experience, she joined one of the largest retailers in Europe where she led the management and development of one of the key categories.
Cristina is a creative thinker with strategic and analytical skills and has a passion for challenging the status quo. She has a passion for unlocking & translating consumer insights into product and business opportunities.
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