Breakfast Workshop Activity Based Working, an under-utilised lever for engagement and business success?

16 Mar 2018 : 8:00 am - 10:00 am

Veldhoen+Company Asia is a company founded in the Netherlands 27 years ago. Veldhoen+Company is the global market leader in Activity Based Working (ABW) with the highest number of unique projects worldwide. 


In this interactive Breakfast Workshop, Iolanda Meehan and Gijs Nooteboom, both managing partners of Veldhoen+Company, will share examples, best practices and lessons learnt from Activity Based Working and transformation projects in Australia and Europe and share the growing need and relevance for Activity Based Working in Asia.


Activity Based Working:
The physical workplace has typically been managed by real estate, many times in isolation from the business and from HR. However, what if the workplace could bring about a new way of working and bring out the best in an organization and his people?Activity Based Working was born in Europe 26 years ago to disrupt our existing work practices and provide employees with the freedom to work anywhere, anyhow and anytime. 
With the changing nature of work and enabling IT tools, our current work environment is increasingly complex, leading to overwhelm, stress, and overwork.  This way of working comes at a great cost to our mental and physical health. In re-thinking the way we work, Activity Based Working leverages the workplace as one of the most tangible levers for changing the way we fundamentally show up at work. This session explores how the physical workplace can be one of the most powerful HR and leadership levers in supporting a cultural shift towards a happier and healthier way of working. More importantly, this session explores some of the personal, professional, and societal implications to challenging deeply ingrained workplace practices that simply are not serving us anymore.
The following topics will be addressed:
  • The principles of Activity Based Working as a philosophy and catalyst for organisational change
  • How does Activity Based Working and the physical workplace supports cultural transformation towards higher levels of wellbeing in Asia Pacific?
  • The myths of Activity Based Working – what it is and what it is not?
  • What are the HR, leadership, design, real estate and IT of an Activity Based Working program?
  • How do you measure the success of Activity Based Working?
About Veldhoen+Company, Iolanda Meehan and Gijs Nooteboom:


Veldhoen+Company was incorporated 27 years agio in the Netherlands and has currently global presence. Veldhoen+Company is also known as the inventor of Activity Based Working and is nowadays the global market leader in Activity Based Working.


Iolanda Meehan is the Managing Partner of Veldhoen+Company in Asia. Iolanda Meehan has more than 20 years of experience in previous roles as HR management consultant and as business leader in PwC, Philips and Haworth. She has a BSc in Economics and Management and is a graduated of Change Leadership Programs from Stanford and Wharton universities. She is accredited as a Global Remuneration Professional (GRP).


Gijs Nooteboom will join Iolanda. He is one of the Partners of Veldhoen + Company Holding BV. Having fulfilled a number of Managing Director roles in the packaging industry, Gijs joined Veldhoen + Company in 2005 as Managing Director. He has a Bsc in Business Economics and started his career in the treasury world. He has been, and still is engaged in many of Veldhoen’s iconic programs of work. He is able to share tons of anecdotes and examples of ground breaking changes in how people work and organise themselves in a more contemporary way.
  • Introduction to Activity Based Working
  • Interactive engagement and exercises with the participants
  • Sharing of case studies – the good, the bad and the ugly of the journey to Activity Based Working
  • Conclusions and Q&A 
Friday 16th of March 2018

8:00am – 10:00am

To be determined

16 Mar 2018 : 8:00 am - 10:00 am

Bookings are closed for this event.