Best practices for paid social media marketing and how you can achieve your marketing goals

About social media marketing:

Social media marketing is now an integral part of the marketing mix of any B2C or B2B company that seeks to have direct contact with its customer. With a global number of 3.96 billion active social media users, it is no surprise that companies are leveraging on social media marketing to attract and convert customers online.

Marketers who have successfully built a strong social media presence experience greater engagement with their customers and a significant increase in lead generation.

• 80% of social media B2B leads come from LinkedIn (LinkedIn)

• 39% of people have increased their social media usage during the pandemic (social bakers)

• 27% of internet users say they find new products and brands through paid social ads (Hootsuite)
• 37% of consumers finding purchase inspiration through social network channels (PWC)

Clearly, social media marketing is increasingly an essential strategy rather than an optional strategy for businesses these days.

During this webinar we will looking into the mysterious world of paid social, and how it can be used in order to help brands achieve their marketing goals. For this webinar, we will also be helping you, yes you! All you would need to do is submit your key challenges that you are facing on digital/ social and Anish will solve this for you LIVE on the webinar.

The topics that will be covered during this discussion:

• The different social media channels: Understand the various social media channels such as Facebook, Instagram, LinkedIn and even TikTok and their different roles
• Defining the target audiences: Discover the various ways in which you can target audiences on social media with components like location, age, interests, demographics and more
• Choosing the right types of objectives for different goals: Awareness, Consideration, Conversions, And the different formats that will work best with each goal.
• Tracking your ads/ campaigns: Leveraging the insights feature on social to track the ROI and measure your performance, insights can also be used to better understand your audiences and create relevant content  
• How you can combine both paid and organic:  How to use a hybrid model to get the best out of both worlds using various tools provided by the social platforms
• Best practices and case studies: showcase how other businesses have leveraged paid social to their advantage and how they can implement some of those strategies for their own business.

Target audience for the webinar:

Anyone in a marketing role as well as SME owners who are struggling with digital marketing / social media.

About the company

2Stallions are a regional award-winning full-service digital agency with a strong focus on data-driven marketing, which enables their clients to achieve business results. They have a  diverse set of clients and specialise across various industries, we have worked with clients like Wavin, AXA, Sompo,UBS, Hong Leong Bank, CNN, Dutch Lady, Red Bull, Unit4, Vivifi, Graphisoft,Bosch,Sonos, IMU and many more.

About the speaker

Anish Ananth – Regional Digital Strategy Lead   

Anish is currently the Regional Digital Strategy lead at 2Stallions based out of Singapore. He kickstarted his digital marketing career at iProspect which is one the largest performance marketing agencies in the world and is part of Dentsu International formally known as the Dentsu Aegis Network.

Anish has worked on brands such as Prudential, PNB MetLife, SAS business analytics, Four seasons residences, UpGrad & many more, Anish has also completed digital marketing leadership course that is developed with Google and powered by Avado who are a leading online education provider.

Anish is passionate of all things digital and tech and truly believes in leveraging the power data to create bespoke and tailored digital marketing strategies for existing and new clients.