Webinar: How to protect your business from the overwhelming amounts of counterfeit products online? 

Synopsis

With the global pandemic drastically altering the purchasing patterns of consumers, SMEs have increasingly engaged with e-commerce services. With more entrepreneurs expanding their business to e-commerce platforms, this shift creates fertile ground for the dramatically increasing sales of counterfeit products online. In the moment of digital push, what should SMEs do to fight against the overwhelming fake products online and safely harness the opportunities for development in the new landscape?

EuroCham Singapore and the South-East Asia IP SME Helpdesk are happy to invite you to this webinar which aims to bring together the perspectives of SME owners, e-commerce service providers, and international Intellectual Property experts for a discussion on the new developments of online counterfeit sales and useful tips to promptly take down the infringing products from E-commerce platforms.

Programme

4.45 pm: Waiting Room Opens
5.00 pm: Welcome Remark by EuroCham and the SEA IP SME Helpdesk
5.05 pm: Introduction by Ms Sharmini LOHADHASAN, EuroCham IPR Committee Chair
5.10 pm: Short presentation
– Valentina Salmoiraghi, International Trademark Association (INTA)
– Xavier De Bure, BABYZEN
– Joyce Ang, Lazada
5.40 pm: Panel Discussion and Q&A
6.00 pm: Closing Remark

Registration fee
EuroCham Members: Free
Non Members: Free 

The South-East Asia IP SME Helpdesk is an initiative of the European Commission that supports small and medium sized enterprises (SMEs) from European Union (EU) member states to protect and enforce their Intellectual Property (IP) in or relating to South-East Asian countries, through the provision of free information and services. The Helpdesk provides jargon-free, first-line, confidential advice on intellectual property and related issues, along with training events, materials and online resources. Individual SMEs and SME intermediaries can submit their IPR queries via email (question@southeastasia-iprhelpdesk.eu) in order to receive free and confidential first-line advice within 3 working days.